I was never fond of reading “spam” text messages, or love quotes and whatnot, unless its a “banat” text which was circulating nowadays.

This morning though, I accidentally opened a message from Globe which says that they are already serving P.075 per text message in exchange for ads and coupons from AdTxt.

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I was thinking, arent they satisfied with the spam ad text messages that they were sending us everyday?  I mean, most typical pinoy mobile phone users are used to this, but still most of them like to open and read these kinds of messages. *lalo na yung mga taong walang katxt and madalang makatanggap ng text* .

Another thing that came up to my mind was the same kind of strategy uMobile tried to pull off which eventually became a flop much because to its “invitation only” feature. It then gave way to the new Red Mobile which was said to be a counterpart for Sun Cell minus the AdTxt Feature.

The announcement somehow had a loophole from what I have observed. I mean, would you still care to send text messages for P0.75 if you are already registered to Sulitxt, Unlitxt or Etxt?

Would you want more spam messages to infiltrate your inbox?

What about the “scam” ads that they are sending that lets us register and then eat up our load credits without the option to unregister?

Oh by the way, if you still plan to try this then here’s how:

Text ON to 2970 and then when sending text messages just change the 0 to 1 (example: From 0917xxxxxxx to 1917xxxxxxx), easy as that.

Good marketing strategy for Globe, Bad user experience for Users… maybe just maybe….

What do you think?

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